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TEAM
DANIEL RAMOS
Design, illustration
GEOFF ROESCH
Art Director
SKILLS
CHARACTER DESIGN
I.P. DEVELOPMENT
PRESENTATION MATERIAL
CHALLENGE
Create artwork to support the core product of an intellectual property brand and develop assets for licensing
I began with this concept sketch I created in Illustrator to get an idea of the overall character, proportion and color.
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Laugh Pack is a plush toy brand featuring joke telling characters created by Volcano LLC. The goal was to design a group of characters that could be translated into plush toys as a main product line, but would also have the ability to expand into multiple licensing channels.
Each character was illustrated to look like a plush toy as it made it easier to later manufacture product based on these designs. Working with the art director, I also created illustrations to help convey the concept at trade shows and to sales teams.
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